Making Your Site User Friendly
October 7, 2008
Many website owners concentrate on making their site easy to crawl by the search engine robots in an attempt to gain higher search engine rankings. Most of the time the end result is a lower than expected ranking from the search engines.
The reason this happens is because the search engine algorithm is designed to also calculate a website’s human usefulness, as well as its SEO ranking elements. While making sure that your website is built to meet the minimum SEO standards, it is also important to make your site content friendly and useful to human readers.
Passive Versus Active Digital Signage
October 6, 2008
Digital signage has come a long way over the past few years. The technology that drives the network has grown by huge leaps (and continues to do so). When new customers express an interest in developing a signage network, they often think of the flashiest uses possible. They want to entertain and engage their visitors with a barrage of interactive elements. But, there are several factors that need to be addressed when choosing between passive and active digital signage. Not every circumstance is best-suited for one or the other. Below, we’ll explain situations in which passive signage may be appropriate. Then, we’ll describe a few benefits offered by active signage.
When Passive Signage Is Appropriate
How Digital Signage Affects Customer Behavior
October 6, 2008
A digital signage network can be used to greater effect that merely driving sales. While promoting brands and advertising products to a target audience is a powerful strategy for your network, it is only one of many applications. Your network can be used to change the way your customers behave. It requires careful planning and execution, but the end result can have long-lasting benefits. In this article, we’ll describe a few ways in which you can deploy your network in order to modify your customers’ behavior.
Distributing Information
Increase Traffic and Make More Sales by Getting People to Like You in 6 Ways
October 6, 2008
Would you like to make more sales? Would you like to have people flocking to you and your business? Like a heard of pigs to the feeding trough? Would you like to sell like a professional? The Key to making money online or in any business is to get people to like you. It really is a simple formula for success. The more people that like you, the chances of making more money are unlimited. Here are six key principles that I have learned from the book “How to win Friend and Influence People” By: Dale Carnegie. Getting people to like you is so important in any type of business. Yes even an online business. The key to success in any business is to get people to like you and your products. That is it. All you need to do is get as many people as you can to know who you are what you are about and to like you. Here are six key principles to doing this.
Key number one become genuinely interested in people. That is kind of hard to do if you are completely self involved and self centered. So here is what you need to do. Just get curious about others, ask them questions. That is it. Ask them questions and listen to the answer. People love to talk about themselves. You can get more information from not speaking a word and just asking key questions at the correct moment.