Only Distributing Press Releases Online? You’re Missing Out On..

July 5, 2008

by Theo McLanahan

Though they may be short and simple, press releases are one of the best ways to boost profits and publicity. Press releases are documents released by businesses to the media that explain something about the company or an event that will be taking place soon. The information in a press release can be used by media sources to create a feature story and make the company more visible to the public eye.

When the media features a story about your business, they are giving your business credibility. Most people trust the information they receive from their local newspapers and television news programs. They will assume that if your business is good enough to be featured in the local news, it must be a very good business. Plus, this publicity is free.

Small time local stories can eventually turn into big national news. Your company could be the next big story that newspaper writers and television news producers are competing to find. If you appear on the local news, you will benefit not only from the publicity, but also from the experience you gain interacting with the media and becoming less nervous when you find yourself in such a large, public setting later on.

When your company works together with other businesses, you can accumulate more media exposure by encouraging such business partners to send press releases to news sources in their area. Companies that have regular podcasts can suggest that guests inform the local media that they will be featured by means of a press release as well.

Preparing a template to use when you send out press releases can be a smart move. Put it on your company’s website so that business partners can download it. This will make the submission process faster and easier.

Stay in close contact with the news anchor or writer that prepares the story your company appears in. This will encourage them to use you again in a future news report, perhaps as an expert in your field. Be sure to show your appreciation for the publicity by sending a thank you card.

Your business becomes better known and more familiar to customers every time you appear in the press, drawing in more customers and projects for your company.

Each time you appear in any form of the press, save the stories to show to future clients. This could be links to online news sources or newspaper clippings. Adding such credential boosting details to your company’s website will add a professional touch to your business.

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